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PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isnít doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business? Chances are your PR effort is focused...
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Three Business Lessons From The US Postal Service


There was a buzz in the air recently about the US Postal Service. Seems as though they were running into a budget deficit in the billions.

The Postal Service claimed they must cut Saturday service to customers to stay afloat -- a service they had provided for years. And one that customers expected. They said people using email instead of regular mail made a major dent in their profits. Customers were in an uproar. If customers had a choice, they'd lose many. Welcome to the real world of business.

There are three lessons in this for your business.

Lesson #1: Use indicators, in addition to cash flow, that help you watch the ebb and flow of your business. What can you measure that will tell you quickly -- so you can act -- about what's happening in your business?

Lesson #2: Don't just whack a service you've been providing your customers. If you need to cut, look inside your business for processes and procedures that can be streamlined to save you money. Cut the fat of your business, not the services.

Lesson #3: Always be on the lookout for new competitors entering your business space. Don't wait for that competition to start taking away your customers. Be proactive. Find ways to offer more value to keep your customers loyal.

(C) 2004 Denise O'Berry. Small Business Expert Denise O'Berry helps business owners take action to grow their business. Find out more at http://www.whatspossible.com


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Additional Reading

Organization and the Opposite Sex
In many of the companies I have worked in, there is a very high proportion of male managers to females. This causes a major challenge in the work environment, (although many of them are unaware it is an important issue). The women know that...
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Porter's Five Forces Analysis
If youíve ever listened to Warren Buffett talk about investing, youíve heard him mention the idea of a companyís moat. The moat is a simple way of describing a company's competitive advantages. Company's with a strong competitive advantage...
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Prepare to Sell!
Sales is a critical part of any business, including non-profits. Sales is not complicated or difficult, but requires preparation, consistent action and a plan. Before completing any preparatory work in sales, consider asking yourself some...
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The Morality of Child Labor
From the comfort of their plush offices and five to six figure salaries, self-appointed NGO's often denounce child labor as their employees rush from one five star hotel to another, $3000 subnotebooks and PDA's in hand. The hairsplitting...
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Minimize your Risk for Identity Theft
Identity theft is the fastest growing crime in America. According to the Federal Trade Commission, the number of identity theft incidents reached 9.9 million in 2003. These crimes are estimated to have taken the average victim $500 and 30 hours...
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